When a publisher makes the decision to distribute content off-platform, an element of control over that control is often relinquished. Here, I discuss one trade-off publishers consider when moving to off-platform distribution: the effect on a publisher’s ability to collect data on, and interact directly with, its audience.
Trade-offs of Off-Platform Distribution: Knowing the Audience, PLI Event October 19, 2016. Video courtesy of PLI
This video is an excerpt from the October 19, 2016 PLI program, “Distributing Content Across Multiple Platforms”. To access the full program, click here.