Attorney. Strategist. Investor. Advisor. Mentor.
As Senior Vice President, Corporate Development and General Counsel of the New York Daily News, and Managing Director of the Daily News Innovation Lab, I pride myself on my ability to identify solutions and activate opportunities. Whether in the context of negotiating contracts to improve the value of transactions in unexpected ways, or mobilizing the Daily News to take a more active role in the startup community, I’m not satisfied with the status quo. I am constantly taking steps to effect change and uncover value.
“Cyna is awesome. She turns contracts around fast, quickly picks up on complex technical Web issues, balances legal risk with business needs adeptly, makes astute business observations, and sees connections between projects she works on from different groups that have helped the business as a whole.”Bianca Janosevic
Entrepreneurship Projects – The Daily News Innovation Lab
In 2013, I successfully recruited a team from existing staff at the Daily News, and launched the Daily News Innovation Lab , a program with a mission to transform media together. The Innovation Lab offers early-stage startups opportunities to collaborate with the Daily News on projects that address media industry needs. The Innovation Lab also hosts Conversations, a bi-monthly event series that brings together members of the tech and business communities to discuss the changing media landscape.
Speaking and Moderating
I enjoy sharing my experiences around entrepreneurship, and connecting with and learning from others who care about this space. If you are hosting an event that I should be aware of- either as an attendee or a participant- please contact me. You can also connect with me on LinkedIn and through Twitter. I’d love to work together!
“We invited Cyna to share what it’s like being an entrepreneur at NY Daily News. She shared her successes and challenges in an open, authentic and inviting way, taking the audience with her on this special journey. No unnecessary bells and whistles, but an honest and real story. It was great having her on stage!”Hans Balmaekers
Presenting at the Intrapreneurship Conference, October 21, 2015. Video courtesy of the Intrapreneurship Conference.
Following the conclusion of the Daily News Innovation Lab’s March 9, 2016 event on VR in Immersive Storytelling, Cyna Alderman gives some background on the Daily News Innovation Lab.